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Frequent Mistakes

December 17, 2013

There are a few mistakes that I continue to see bands making time and time again.  Not only is it misfortunate, especially when the band is talented, but these mistakes can often be detrimental to the growth of a band’s career.

#1. Playing too often.

Unless you are the type of band doing a weekly residency at a club you do not want to be over performing in your local or regional markets.  Doing this leads your fans to get the “we can see them next time” mentality and hurts your overall draw and ability to make money.  There is no rule and various from market to market but generally speaking performing locally should likely be done no more than once every 6-8 weeks.

#2. Only talking about yourself online.

Too many bands make the mistake of only promoting themselves online (shows, merch, videos, etc…) instead of engaging their fans.  Stop going for the hard sell and build a conversation with your fan base and develop a relationship.  Then assuming you have good music and merchandise you can monetize those true fans.

#3. Refusing to accept criticism.

Although you must always consider the source, accepting criticisms from fans, peers and people in the music industry can help you better discover your fan base and ways to improve your career.

#4. Being a Foe, Instead of a Friend.

Instead of competing cut-throat with your peers (who often have very similar goals for their bands) find a way to work with them to build a scene or musical community of supporting artists. You’ll find teamwork with like-minded individuals will often get you farther than destroying your fellow peers.

#5. Becoming Complacent.

It is easier to say “this is as big as we are going to get” than it is to put forth the effort and hard work necessary to grow your career.  If you settle in the routine of only playing certain shows and certain markets and giving up on the risk factor, you can not expect to grow as a band.

*Ultimately, the artist needs to decide what is best for their career and evaluate the pros and cons of their decisions as each circumstance is unique.


-Josh

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