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Building New Bridges

October 8, 2013

Finding new ways to align your music with companies, brands and non-traditional events is paramount to your growth as an independent artist. This could mean anything from licensing your music to a company for advertising, placement in a movie or tv show, performing live at a corporate gig, trade show or fair, or many other types of musical cross promotion.

It is vital to ensure that the potential partners you choose to align yourself with are fitting to your musical values. While many artists may simply allow any company to use their music based on monetary or promotional gain, other bands might have a more deep rooted moral compass which could be counterproductive or alienate their core fanbase if they were to work with certain types of brands or events.

In addition to being a great way to reach potential new audiences and fans, establishing new connections with fitting companies can help you get out of your comfort zone and the routine of traditional gigs. This will help diversify you as an artist and has the potential to result in broader future opportunities to grow your career.

By knowing your fan base and your target demographic you will better ensure that the bridges you build will not only be well fitted but will hopefully stay in place for a longer period of time.


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