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Tell The People What You Want

December 18, 2012

There comes a time in every artist’s career where you just need to tell the people, specifically your fan base, exactly what you want from them.

Do you want them as your fan?
To attend your shows?
To buy your merch?
To tell their friends?
To share a link?
To champion your brand?

Once you’ve started to build a solid fan base you can begin to (occasionally) ask your fans for help with things (repeat:occasionally, as in not every post you make!!).  After all assuming they are “your fans” who have opted in to follow/like you on social media or sign up for your mailing list than they want to be involved and most are willing to help you out in some way or another but you will never know until you ask.

Here are a few tips to ensure that “Telling” (aka asking) your fans works out better.

Don’t Exploit Your Fans
Asking them for things too often will most definitely come across as spammy and lead to diminishing your fan base.

Don’t Waste Your “Asks” On Stupid Things
For example signing up for an online battle of the bands that you have a 1 in 10,000 chance at and then begging your few hundred fans to vote daily is a waste of your creative energy and your fans time.

Get Creative With How You “Ask”
Instead of pleading with your fans to come see you play a show next Friday why not phrase the question “Which songs to you want to see us play next Friday at Venue X?”. You’ll get much better reactions with a soft-sell than the used car-salesman techniques.

Don’t Forget To Say Thank You
Although this should seem simple. If your fans are taking part in your growth make sure you acknowledge and thank them for all their help and support.

“Those who underestimate their fans are most likely to overestimate their own abilities”

-Josh

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