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Shifting Perceptions

December 4, 2012

“If there was one piece of advice you could give my band what would it be?”

This is one of the most common questions I receive. And although it is too broad to adequately answer without some pre-established knowledge of that artist’s specific circumstances, there is one piece of advice that always stands true regardless of your bands stage in their career:

Rethink how you perceive things.

For example, most artists are too focused on their own ego-driven “me” mentality that they are missing the opportunity to make perfectly good connections, potential fans, business partners, investors all along the way because their focus is too narrow on themselves and their own immediate goals.

The reality of life is that the average person is much more apt to help someone who has helped them out and not someone who is always asking them for favours or help. Who wouldn’t want to help the person who’d give you the shirt right off their back? Therefore, one of the absolute best ways to push your own career forward is by helping someone else push their career forward. Sure it’s true not everyone will reciprocate but you’ll quickly learn which type of people can use the help and appreciate it versus those who might just be exploiting some potentially free labour.

The changing of perception from “ME” is not only vital to ultimately help push your career forward in the long term but also in the short term you will gain a better perspective of how the scene operates outside of one’s own tunnel vision. By seeing how other bands, let alone promoters, agents, venues etc…, are tackling their challenges of the modern music industry you’ll gain more insight into what is working and what isn’t for them which should ultimately help you shape your own decision making process for your future endeavours. Plus if you’ve been there to help them along their rise up in the industry hopefully those people will also be there to help you along on your climb.

 

-Josh

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