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The Lottery Mentality

May 22, 2012

As I pointed out in the recent blog Not All Battles Are Worth Fighting it seems that too many bands are willing gamble on their careers for the hope of achieving success, or even worse stardom. I like to call this The Lottery Mentality, which a staggering amount of bands seem to have nowadays. They’ll tout the tired old rhetoric “You can’t win if you don’t play” to justify their constant entering of battles of the bands, voting contests or the general spamming of their links on every promoter, venue and label Facebook wall. There is another truth: “you can’t lose if you don’t gamble” and I for one feel bands shouldn’t be gambling with their careers.

Instead of focusing on a plan of attack for their career many artists spam the world wide web in hopes of getting someone or anyone to pay attention. I have some news to relay: THAT ISN’T HOW THINGS WORK, HOW THEY HAVE EVER WORKED, OR HOW THEY WILL EVER WORK. If you actually want people to hear your music than stop with with the spam and start using the powers of social media to build a fan base. Take the time to venture out to shows and get to know people, build relationships and then connect with them again on social media. Do whatever it takes to build that fan base.

Early on it seems that many bands make the mistake of wasting valuable time and energy trying to find a label, booking agent, manager, etc to create the buzz and make fans for them. Instead independent artists should of working on honing their craft, songwriting, performing and building their own group of loyal and dedicated fans so that the right industry professional will be interested in working with them.

Whenever an artist can amass the power of their fans a lot of doors will begin to open and people will begin to take notice. Stop gambling with your career and set some goals and make a plan to achieve them.


One Comment leave one →
  1. dave permalink
    May 22, 2012 9:31 PM

    Totally depends on the meaning of “spam”. How many messages a day/week can a group send without being considered spam? What content is considered spam? This seems like a complaint article rather than an article that could actually help someone.

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