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Package Your Music Properly

May 19, 2011

Having recently been on a jury for a popular Canadian music festival I was shocked and appalled by the quality of more than half the entries. Now let’s be clear I am not judging by the music (that’s another rant in itself), I am talking about the first impression I get when I click on the link your band has provided me a juror, for review.

To begin having to review close to a hundred submissions takes time, even at one song an artist it easily consumes a few hours of your day reviewing a band’s music and history. The bands that have a strong and easy to navigate web presence make this experience faster and more efficient for jurors but overall a more enjoyable experience. A good first impression instantly shows that a band has their act together and as well it proves they have the initiative to submit something actually worth reviewing.

To list the common and more grievous mistakes I have encountered time and time again:

1. Don’t make people search for things. If you list a website that has no music to stream or make someone hunt only to find terrible quality youtube videos will not make for an enjoyable experience.

2. Although your music player should be easy to find don’t have it start playing music the moment someone loads your website. People despise that.

3. You’re still using Myspace? As we have previously stated don’t, for a detailed explanation see here.

4. If you put facebook as your bands main website please:
a) Have an actual music player app attached to your facebook page.
b) Use a URL such as, instead of an impossible to remember or type URL!/878945645648947984564878946548648. An explanation of how to create this can be found here or with a simple online search.

At the end of the day, it still comes down to creating the best music you can but how you present this art to the world says a lot about you. This presentation will not only moderate your engagement with fans but also your potential involvement with industry people, festivals etc.

If you put a Grade A BBQ hamburger in a BigMac package it ultimately devalues the burgers worth. Likewise a BigMac served on a silver platter is still just a cheap burger with great presentation (i.e. Top 40 music). At the end of the day if you have a product worth sharing with the masses then make sure you package it accordingly.


One Comment leave one →
  1. May 19, 2011 12:30 PM

    This is a great peice of advice for bands. I spend a lot of time hunting for information on bands when I could be just enjoying their music. I never take my first reaction to their sound, but normally will always stick by my first judgement of their presentation/packaging.

    If you are making judges or reviewers waste their time looking for you material that doesn’t say much about your level of professionalism or awareness of your market…..

    Another great blog Josh would be about bands behavior towards fans and media at live events when their not on the stage….

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