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Sharp Dressed Man

March 10, 2011

To quote the mighty ZZ Top:

Clean shirt, new shoes
And I dont know where I am goin to.
Silk suit, black tie,
I dont need a reason why.
They come runnin just as fast as they can
Coz every girl crazy bout a sharp dressed man

Whether or not you want to admit it the above is a part of the music industry. While I generally say ‘fuck that’ in regards to the fashion aspect side of things I do say be professional in appearance. To be clear, I’m not telling you to go on a Hot Topic shopping spree and purchase white belts and tight jeans what I’m saying is present yourself in a professional way in person and especially online (which is where many first impressions of your band will come from)

To be specific I mean having things like a nice clean website design (or a wordpress/blogspot blog at the very least), professional band photo, professionally manufactured CDs (or creative/artistic DIY albums) and good quality merchandise are necessary. These days there is NO reason why any semi-serious band shouldn’t have these things. There are enough graphic designers and web designers out there now who do it as a hobby, yet still churn out incredible work at a fraction of the cost of hiring a large corporate company to handle your design and website. Fact of the matter you’d be hard pressed to ask 20 of your friends and find one who isn’t skilled at photoshop/illustrator or a talented amateur photographer

Do some research on five of your favorite bands, not huge platinum selling artists, but bands on a more professional end of the independent artist spectrum, maybe on an independent label or bands that tour frequently. Now check out their websites, Band Photos, CDs and Merchandise most likely, it all looks pro. Great design and layout on their website(s), pro band photos, sweet merchandise etc.

Now look at your website is it on par? Is it even close? Do you have a professional shot band photo? Or did you set the timer on your cyber-shot and run back in time to strike an awkwardly cliché pose?

What about your T-Shirts and CDs? Do you have them? Do they look good?

Many of the bands you are realistically looking at are far from rich, I’d be willing to bet many of those five bands still have outside jobs when they aren’t touring. But they present themselves in a professional
manner online and fans of the band see them as such. So whether a band has sold 10000 albums or 100, toured North America or toured Nova Scotia, it is irrelevant in the eyes and perception of a fan browsing
their websites. Truth is, your band is a business and it is your brand.

Would you purchase another product or service from a business which didn’t have a dot-com website but only used myspace and facebook? Would you feel comfortable sending some company your money when the photo on their website is a pixellated photo with red eyes?

If your music is an artistic expression for you, why shouldn’t your art be? A lot of musicians have no problem with putting 100% into their music, but fail at the total package and sadly people do judge books by their cover and first impressions are often made by album cover, website design etc

They say a picture is worth a thousand words, so what does your current picture say?

-Josh

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2 Comments leave one →
  1. March 10, 2011 1:09 PM

    Great post! Reminds me that I really do have to get content up on my website!

  2. Stephanie Purcell permalink
    March 17, 2011 1:59 PM

    Hey Josh….great posts … loving that your talking about what people wear on stage. I wrote a blog post on that too…the word needs to be heard 🙂
    Steph

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